The Convert
For sales leaders who are done with theory that doesn't convert.
Bi-weekly. Contrarian. Evidence-based. Written for sales producers and leaders who want to convert strategy to results. 500 words or less. One field tool in every issue. No useless theory.
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A newsletter built for people
who actually run sales teams.
Most sales content is written by people who've never carried a number. This one isn't.
Bi-Weekly Discipline
Every other Tuesday. 500 words or less. Designed to be read in the time it takes to finish your coffee.
Evidence Over Opinion
Every take is grounded in research, data, or patterns from the field — not commentary. If we can't source it, we don't publish it.
Usable This Week
Every issue includes a field tool. A framework, a question stack, a diagnostic. Something you can use on your next call.
Start with the latest issue.
Before you subscribe, read one. If it's not useful, it's not for you.
Your forecast isn't a forecast. It's a coping mechanism.
Most forecasts aren't predictions. They're emotional transactions dressed up as data — what producers tell sales leaders so the sales leader will stop asking about the deal. Gartner research puts the median B2B forecast accuracy at 70 to 79 percent, and only 7 percent of organizations achieve 90 percent or better. The fix isn't better math. It's a different conversation.
Read the full issue →The Field Tool Library.
Every issue ships with a printable, deployable tool — the kind sales leaders bring to their next pipeline review or 1:1. They compound. Use them all.
The Deal Inspection Question Stack
Seven questions across three tiers — Evidence, Champion, Close. Use it in every forecast review. The producers who answer cleanly have real deals. The ones who can't are showing you where the forecast is fiction.
Download ↓The Three-Layer Discovery Framework
A field-ready tool for sales leaders ready to stop losing deals to shallow discovery. Includes The Rule, The Three Layers with go-to questions, and The Silence Rule. Use it on your next call.
Download ↓Free. No email required. The newsletter is the ask — these are the gift.